Across 2024 and 2025, Unbreakable Media was booked through Fast5 Marketing to photograph eight JTI corporate and employee events.
The assignments included wellness days, employee celebrations, a conference, a client activation and the opening of a new wellness centre. Although every event had a different format, JTI consistently requested the same photographer.
That continuity helped create a recognisable photographic style while giving employees a familiar photographer who knew how to make them feel comfortable in front of the camera.
Project Overview
- Client
- JT International (JTI)
- Event partner
- Fast5 Marketing
- Period
- 2024–2025
- Service
- Corporate event photography
By the Numbers
- 8 events covered
- 7,295 photographs delivered
- One complimentary 1-minute express highlight video
What the Client Needed
JTI needed comprehensive photographic coverage of its corporate and employee events.
The photographs had to document the full experience while also capturing individual employees, team activities, speakers, branding, group photographs and natural interactions.
Rather than receiving only a small, tightly selected gallery, the client wanted a broad collection of photographs from each event. This gave employees and internal teams more choice when selecting the moments and images they preferred.
Our Approach
Photographing employee events requires more than observing the programme from the edge of the room. People need to feel comfortable enough for their personalities and genuine reactions to come through.
Our photographer builds rapport with employees, engages naturally with participants and works close to the activity without disrupting it. This approach was particularly valuable during the wellness days and employee celebrations, where much of the story depended on spontaneous reactions, laughter and team interaction.
Each event gallery included a suitable combination of:
- Wide photographs establishing the event environment
- Employee and team interactions
- Activities and entertainment
- Speakers and presentations
- Natural and posed portraits
- Branding, décor and event details
- Formal and informal group photographs
The same photographer working across the assignments also provided greater consistency and an existing understanding of the client's preferences.
Events Photographed
Wellness Day 2024
The day included team-building activities, a group dance, static-bike marathon, prizes and a large employee group photograph.
953 photographs delivered
Women's Day 2024
A high-tea-themed celebration featuring speakers, mental health exercises, employee portraits and a champagne experience.
406 photographs delivered
JTI Conference 2024
Coverage included presentations, panel discussions, audience interaction, questions and answers, speaker portraits and a group photograph.
580 photographs delivered
Women's Day 2025
Employees participated in an outdoor guided painting activity, with each person creating their own version of the same artwork. The event also included poolside refreshments, themed décor and employee gifts.
2,016 photographs delivered
Wellness Day 2025
A team-building cook-off where employees created team names, painted their own logos and worked together during the different activities.
1,044 photographs delivered
Client Activation 2025
An evening event featuring dinner, a "Gratitude in Motion" spinning wheel and audience prizes.
In addition to the photography, Unbreakable Media produced a complimentary one-minute express highlight video to demonstrate how a simple, fast-turnaround video could complement the event photographs.
1,425 photographs and one express highlight video delivered
Men's Day 2025
A relaxed employee event featuring pool, darts, table tennis and informal social interaction.
363 photographs delivered
Wellness Centre Opening 2025
Coverage of employees exploring the newly opened wellness centre, which included a gym, relaxation room, networking spaces, recreational facilities and catered refreshments.
508 photographs delivered
The Outcome
Across the eight assignments, Unbreakable Media delivered a total of 7,295 photographs.
The clearest measure of success was the ongoing relationship. Following the initial assignment, JTI continued requesting the same photographer through Fast5 Marketing.
That familiarity allowed the photographer to work comfortably with employees while maintaining a consistent approach across conferences, wellness initiatives, celebrations and internal corporate events.
The result is more than a collection of individual event galleries. Together, the photographs form an ongoing visual record of JTI's employee culture, internal initiatives and corporate activities across two years.
Planning a Series of Corporate Events?
Using the same photography team across recurring events can improve consistency, reduce briefing time and help employees feel more relaxed in front of the camera.
Unbreakable Media provides corporate event photography for conferences, employee engagement days, internal celebrations, activations and multi-event programmes.
Contact Unbreakable Media to discuss photography coverage for your next event or annual event calendar.