CMC Networks' annual financial year kickoff brought employees together for two days of company updates, recognition, team-building and networking.
Built around the theme "Empower. Evolve. Excel.", the event created space to reflect on the previous financial year, discuss future plans and goals, recognise employee achievements and strengthen the company culture.
Project Snapshot
- Client
- CMC Networks
- Event
- Empower Annual Kickoff 2025
- Theme
- Empower. Evolve. Excel.
- Duration
- Two days
What We Delivered
- One 1-minute 25-second themed conference opener
- One same-day highlight video, edited onsite and screened during the event
- One 3-minute 35-second full event highlight video
- Employee interviews
- Two-day conference and event video coverage
- 275 edited photographs
- A full-company group photograph
What the Client Needed
CMC Networks needed photography and video coverage that captured both the formal programme and the interactions between employees.
The content needed to document:
- Conference presentations and management addresses
- Employee interviews about the year ahead
- Awards and long-service recognition
- Team-building activities
- Networking and social moments
- The wider culture and atmosphere of the event
They also required an engaging conference opener to introduce the event theme, as well as a same-day highlight video for attendees to watch during the conference.
Our Approach
The theme opener presented an interesting creative challenge. The CEO had supplied the three words "Empower. Evolve. Excel.", together with an explanation of what each meant to the company.
We developed this into a visual conference opener using motion graphics and carefully selected stock footage. The completed video introduced the theme on the main screen and helped establish the direction of the event.
During the two-day kickoff, our crew captured the formal conference programme as well as the employee interactions, celebrations and team-building activities that showed the company culture behind the event.
Onsite Editing
Footage from the first day was edited onsite into a highlight video and played on the main screen during the conference.
This allowed employees to see and enjoy moments from the event while they were still together, creating an immediate connection between the live experience and the content being produced.
The Outcome
The videos and photography captured both the business purpose of the kickoff and the relationships between the people attending it.
The client was pleased with the final work, with feedback including:
"What a pleasure to have you with us each year! Great work and love the photos and videos."
— CMC Networks
The CEO's assistant also described the team's work as "amazing as always."
This was also the final annual kickoff with Marisa Trisolino serving as CEO, making the photographs and videos an especially meaningful record of the event.
Behind the Scenes
A look at how the coverage came together across the two days — from filming the programme to editing the highlight video onsite.
Planning Your Annual Kickoff?
Whether it's a company kickoff, conference, awards evening or team event, Unbreakable Media provides photography and video coverage that captures both the formal programme and the culture behind it — including same-day edits screened while everyone is still together.
If you have an event coming up, we'd love to hear about it.