CMC Networks Brand, Product and Motion Graphics Videos | 2020–2024

Between 2020 and 2024, Unbreakable Media produced six brand, product and motion graphics videos for CMC Networks.

The projects were commissioned at different stages of the relationship and served several purposes: introducing a technical service during a keynote address, explaining SD-WAN through animation, creating short promotional advertisements, communicating the wider CMC Networks brand story and opening an international industry conference.

CMC Networks supplied the scripts and approved wording for each production. Unbreakable Media handled the visual interpretation and execution, including stock footage and music sourcing, graphic design, motion graphics, animation and editing.

Together, the videos demonstrate how one consistent brand can be adapted for conference screens, keynote presentations, social media, websites, public communications and internal office displays.

The brief

Although the individual videos were created over several years, the underlying requirement remained consistent: CMC Networks needed clear, professional content that could communicate technical services and brand messages without becoming overly complicated.

The visual approach had to support the company's technology and connectivity focus while remaining accessible to a wider audience.

Some productions needed to explain a service within approximately one minute. Others were designed to create a strong introduction before a conference presentation or communicate the broader role that connectivity plays in people's lives.

Each project therefore required a different balance of stock footage, typography, maps, data visualisation, branded graphics and animation.

CMC Networks brand video | 2021

The 2021 CMC Networks brand video became the broadest and most widely used production in the collection.

The film follows a human-centred progression through ideas such as dreaming, teaching, inspiring, learning, connecting and sharing. Carefully selected stock footage was combined with animated typography, branded graphics and an animated African connectivity map.

The finished video was created for flexible use across CMC Networks' public platforms. It has been used on the company's website, social media channels, in public-facing communication and on screens inside its offices.

Rather than focusing on a single service, the film communicates the wider value of connection and the people who use technology to work, learn and communicate.

Following delivery, Nadine Austin, PA to the CEO, described it as an:

"Amazingly mind-blowing video."

Nadine Austin, PA to the CEO, CMC Networks

Explaining SD-WAN through animation | 2021

The SD-WAN infographic video required a more technical approach.

Based on the client-supplied script, Unbreakable Media developed a concise animated explanation using statistics, maps, typography, branded graphic elements and selected stock footage.

The visual structure helped organise the information into a short, easy-to-follow video while maintaining the professional CMC Networks brand identity.

This project demonstrates how animated infographic videos can help companies communicate technical services without relying on lengthy presentations or text-heavy explanations.

Short promotional snack ads | 2021

Unbreakable Media also produced two 20-second snack ads for CMC Networks.

These short videos were designed to communicate specific service messages quickly. Stock footage, animated text, music and branded closing frames were combined to create compact promotional content suitable for digital platforms.

Working within a 20-second format required each visual and line of text to serve a clear purpose. The result was two concise advertisements that remained recognisably part of the wider CMC Networks brand.

C-RAN keynote introduction | 2020

The C-RAN video was created to accompany a keynote address by CMC Networks CEO Marisa Trisolino at a conference.

The production combined selected client-supplied elements with a futuristic animated sequence featuring digital infrastructure, network connections across Africa and a branded C-RAN logo reveal.

Unbreakable Media completed the visual assembly, motion graphics, animation and final edit, while incorporating the supplied material into the finished production.

Following delivery, Geoff Dornan, Chief Technical Officer at CMC Networks, shared the following feedback:

"O wow, I love it. Thank you so much, Marlie. Really awesome work. I love the logo at the end."

Geoff Dornan, Chief Technical Officer, CMC Networks

Nadine Austin, PA to the CEO, added:

"Brilliant! I love it!"

Nadine Austin, PA to the CEO, CMC Networks

ITW Africa conference opener | 2024

In 2024, Unbreakable Media produced an animated opener for CMC Networks' participation at ITW Africa.

The video was designed to play at the conference where Marisa Trisolino was speaking. Animated light trails, maps, connectivity graphics, particles and a polished logo reveal created a cinematic introduction suited to the scale of the industry event.

This production provided CMC Networks with branded content created specifically for a live presentation environment, helping establish the company's presence before the keynote began.

Visual development and production

For each production, CMC Networks provided the script or approved wording. Unbreakable Media was responsible for developing the visual approach around that information.

Depending on the project, the production process included:

• Sourcing suitable stock footage
• Selecting and licensing royalty-free music
• Developing branded graphic elements
• Creating animated typography
• Animating maps, statistics and network connections
• Designing logo reveals and closing sequences
• Editing, sound mixing and final delivery

All graphic design, animation and editing were completed by Unbreakable Media, except for selected visual elements supplied by CMC Networks for the C-RAN production.

The outcome

The six videos provided CMC Networks with a flexible collection of branded content suited to different audiences, platforms and communication requirements.

The work ranged from short promotional messages and technical service explanations to conference openers and a widely used corporate brand film.

CMC Networks' continued use of Unbreakable Media across several years also reflects a long-term working relationship extending beyond motion graphics. Since 2022, our team has also filmed and photographed the company's annual kick-off conference every year.

Looking for a corporate animation or technical explainer video?

Unbreakable Media produces corporate brand videos, animated infographics, technical explainers, conference openers and motion graphics content for businesses across South Africa.

We work with client-approved scripts and develop the supporting visuals, animation and edit needed for websites, presentations, conferences, social media and internal communication. Contact Unbreakable Media to discuss your project.