API Events — 5 Years of Motion Graphics for Property Summits Across Africa

50+ videos and format versions created for event promotion, virtual events, awards and cross-platform campaigns from 2020–2024.

Overview

API Events manages a portfolio of property investment summits, forums and industry campaigns across African markets. From 2020 to 2024, Unbreakable Media supported the team as an ongoing motion graphics partner, creating a steady stream of video content for different stages of the event cycle.

Across the 5-year relationship, the work grew to more than 50 final videos and format versions. These included summit promotions, speaker-led campaigns, sponsorship content, virtual-event graphics, awards presentations, digital marketing explainers and shorter adaptations for different platforms.

The videos were used across organic social media, paid advertising, event websites, email campaigns and virtual events. Awards content was created for event-screen playback, while a 15-second adaptation of the 2023 EAPI Summit campaign was shown on a large roadside digital billboard in Nairobi.

The brief

API Events needed regular campaign content to promote upcoming summits, introduce speakers, communicate sponsorship opportunities, support online events and present awards.

For most projects, API Events supplied the event logo and campaign identity, sponsor and partner logos, speaker photographs, core copy in a Word document, and selected footage from previous conferences where relevant. For the API Digital Marketing video, the client supplied screen recordings and a core script.

Unbreakable Media handled the creative packaging and production: deciding how the information should unfold, developing the motion graphics treatment, individually reframing and placing speaker photographs, integrating event footage and brand assets, sourcing music and completing the sound design. For awards campaigns produced in 2020, 2021 and 2022, we also sourced and coordinated the professional voice-over artist.

Building a new visual approach for every campaign

The supplied scripts established the essential information, but they were not finished video storyboards. Our role was to turn that working copy into a clear, well-paced visual sequence that could communicate a large amount of event information within approximately 30–60 seconds.

Many summit videos included long speaker line-ups. Every photograph had to be reframed individually, even when the source images varied in composition, quality and orientation. Names, job titles, company identities, sponsor logos, dates and registration details then had to remain legible without slowing the video down or making the screen feel crowded.

Each event also had its own visual identity. API Summit, EAPI and Africa Proptech Forum could not all look the same, and each new campaign needed a fresh way to introduce speakers, organise information and use the supplied brand assets. The result was a repeatable production process without a repetitive visual result.

The two 2020 promos below show the point: two event brands, two audiences and two campaign objectives, given clearly different visual treatments.

One client, several event identities and formats

The work extended across several API Events brands and changed as the way audiences consumed event marketing changed.

Earlier horizontal videos were designed for websites, email campaigns, paid advertising and standard social feeds. Later campaigns also included vertical versions built for mobile-first viewing. These were not simple crops of a horizontal master: the information, images and timing had to be restructured for the 9:16 frame.

The 2023 vertical campaigns demonstrate three distinct identities within the same wider client portfolio — the dark teal API Summit campaign, the bright yellow API Mauritius Property Forum campaign and the burgundy EAPI Summit campaign.

Motion graphics across the event campaign cycle

The relationship was not built around one type of video. The work supported promotion before the event, programme delivery during virtual events, event-screen presentations and broader API Events marketing.

Event and forum promotion

Promotional videos introduced the theme, dates, location, speaker line-up, sponsors, participating organisations and registration information. Selected footage from previous conferences was sometimes used as a moving background, connecting the graphics to the atmosphere and scale of the physical event. The Africa Proptech Forum promo followed its own creative direction, positioning the virtual forum around emerging opportunities in African property technology.

Virtual-event graphics

For the 2021 Africa Proptech Forum Innovator Series, Unbreakable Media created seven animated on-screen question videos and a branded logo outro for the online programme. Rather than publishing all seven question assets separately, the portfolio compilation brings selected sequences together in one concise showcase — demonstrating how the graphics worked as a consistent system during the recorded discussions.

Digital marketing campaign content

The API Events Digital Marketing video followed a different production process. The client supplied screen recordings and core copy explaining its newsletters, email marketing, social media, webinars and virtual-event platforms. Unbreakable Media structured the information, integrated the screen recordings into a branded motion graphics system, sourced the music and completed the sound design. The figures displayed in the video reflect the period in which the campaign was created and are not presented as current statistics.

Awards videos for event screens

The Africa Property Investment Awards required multiple category videos within a consistent visual system. Each version was assembled with the relevant category information, nominee names, portraits or company logos, then prepared for playback on the event screens.

The two selected examples show why both deserve a place in the case study. The Women in African Real Estate category is portrait-led and required individual image treatment, while the Best Real Estate Bank category demonstrates the same campaign system adapted around large corporate identities and logos. For the 2020, 2021 and 2022 awards campaigns, Unbreakable Media also sourced the professional voice-over artist and handled the music and sound design.

From a vertical campaign to a Nairobi billboard

The full 60-second EAPI Summit 2023 video was created as a vertical promotional campaign. A tighter 15-second version was then prepared for a large roadside digital billboard beside a busy street in Nairobi.

The adaptation needed to communicate the event identity and essential information quickly at a much larger physical scale. Client-supplied cellphone footage later showed the finished video running on the billboard in real conditions — the same campaign adapted for two very different viewing environments: a mobile screen viewed at close range and a public display viewed in passing.

A 5-year motion graphics partnership

Some campaigns had comfortable lead times, while others were completed against tighter event-marketing deadlines. Over time, the repeat relationship created a reliable working process: API Events could supply the core campaign information and assets, while Unbreakable Media translated them into a finished video system suited to that event, audience and platform.

The value of the relationship was not only the number of deliverables. It was the ability to support several event brands, recurring campaigns and different content requirements without losing clarity, sponsor visibility or visual consistency. Work continued from 2020 to 2024, with the public portfolio selection representing 11 of the strongest approved examples from the wider 5-year body of work.

“Execution is great and the music works.”

“You’re amazing, you always deliver.”

Murray Anderson-Ogle — GM: Commercial & Marketing, API Events

Services provided

• Event promotional video production
• Conference motion graphics and animation
• Speaker-led campaign videos
• Sponsorship and partner content
• Virtual-event graphics
• Awards category videos for event screens
• Vertical campaign videos and format adaptations
• Screen-recording integration
• Individual speaker photo reframing
• Sponsor and partner logo integration
• Professional voice-over artist sourcing
• Music sourcing and sound design

Need ongoing motion graphics support for an event campaign?

If your conference, summit or awards programme needs more than one promotional video, Unbreakable Media can help build a practical content system around the full campaign — from speaker and sponsor announcements to event-screen graphics, vertical versions and longer-term portfolio content.

Let’s start the conversation.